How It Works

rep marketing


Your reputation is the foundation of your business.

SWS Ltd helps you build your online reputation the right way; with real customers & real reviews.

This foundation is what supports your growing business & client relationships.

SWS Ltd create a customised feedback page specifically for your business, where your customers can leave their feedback and then choose between 3 specified review sites to post. We also provide the means to contact past satisfied customers to obtain reviews and a media centre with ready-to-print, custom reputation marketing materials. We have integrated the ability to incorporate surveys. For example, “How did you hear about us?”, “Who was your salesperson?”, “What are your thoughts on our new customer service site?”. These questions can range from open-ended (comments to essays) to closed-ended (yes/no, multiple choice, rating scale, etc).


We even provide you with an android app that you can use to collect reviews (worth £650).

What We Do


Your online reputation is your best marketing tool.

SWS Ltd helps you leverage your positive reviews to obtain new customers. We build a customised media centre for you ready-to-print marketing material, we utilize social media platforms to “get the word out” and provide training to your sales team on how to “Sell by Reputation” as well as how to ask for reviews from customers.

Once you start obtaining reviews, you will begin to organically appear on search engine sites such as Google & Yahoo. SWS Ltd promotes your excellent reviews by marketing them via via social media sites such as Facebook, Twitter, Pinterest, Flickr, etc. SWS Ltd can also produce Review Commercial Videos and syndicate them to leading video sharing sites like Youtube, DailyMotion etc to promote your brand. Your testimonials are integrated onto your website and you can now use them in all your marketing materials. Your reputation helps you get new customers as well as furthering your faith in current customers.


Instant alerting, systems, reports & administration.

Here at SWS Ltd, we are not keen too on the word “manage”. Why? Because businesses generate revenue by marketing their reputation, not by managing it.

However, every business needs ongoing care, maintenance & a watchful eye. Reputation managment is all about “protecting” your reputation and monitoring it. Of course… we get it, and we do it; however, our job is to help you engage your customers, proactively monitor their satisfaction, and manage your social media reputation. SWS Ltd puts systems into place that allows to continuously monitor your online reputation so you don’t have to. We immediately alert you to all reviews – positive & negative when they are posted to the major online directories. By chance you receive a negative review, we can assist you in addressing the review and removing it.

* Digital and social media monitoring tools.
* Immediate reputation alerts & weekly updates.
* Monthly reputation analysis reports


We train by improving staff culture, education & inspiration.

Culture impacts how your brand is perceived, online and offline. While it may be the employees as a whole who create culture, your brand reputation is determined by customers and clients. We educate & train your team to obtain & promote online reviews. We initiate kick starter meetings, monthly reviews and constant online training.

* Online training center.
* Kick-off meetings & follow-ups.
* Monthly check-ins.


Role of reviews and reputation on sales and revenue

  • A one-point increase in a hotel’s average user rating on a 5-point scale (e.g., from 3.8 to 4.8) makes potential customers 13.5% more likely to book that hotel. (Cornell University’s Centre for Hospitality Research)
  • “Travellers spend an enormous amount of time researching hotels online. On average, hotel consumers made twelve visits to an OTA’s website, requested 7.5 pages per visit, and spent almost five minutes on each page before booking.” (Cornell University research).
  • 92% of internet users read product reviews and 89% of people say that reviews influence their purchasing decision. (e-tailing group)
  • Inbound marketing costs 64% less per lead than traditional, outbound marketing (HubSpot)
  • OTA shoppers who visit hotel review pages in OTAs are twice as likely to convert. (Source: PhoCusWright as reported by TravelWeekly.)
  • “On, good reviews of 4.0 or 5.0 generate more than double the conversion of a review of 1.0 – 2.9,” Jennifer Davies, Expedia (
  • Consumers were willing to pay between 38% more for a 5-star rated hotel than for a 4-star rated hotel. (comScore/Kelsey)
  • Reviews are a particularly important factor in what hotels will be able to charge through a third-party site. “A 1-point increase in a review score equates to a 9% increase in average daily rate.” – Brian Ferguson, VP of Supply Strategy and Analytics at Expedia (as reported by
  • More than one third of consumers will not book a hotel room without reading reviews first. (LateRooms)
  • 90% of travellers avoid booking hotels labelled as “dirty” in online reviews. (LateRooms)
  • 53% of TripAdvisor users say they won’t book a hotel if it has zero reviews. (PhoCusWright)
  • An appropriate response to reviews from hotel management is more likely to make TripAdvisors book (57%), improves their overall impression of the hotel (84%) and makes them feel the hotel cares (78%). (PhoCusWright)

Note: OTA = Online Travel Agency such as; etc

Overall usage of online reviews

  • 70% of consumers would be prompted to leave a positive review if hotel staff were friendly and helpful. (LateRooms)
  • 90% of consumers write reviews to help others make better buying decisions, and more than 70% want to help companies improve the products they build and carry. (Bazaarvoice / Keller Fay Group)
  • 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. (Econsultancy)
  • 2 out of every 3 online traveller reviews are posted to an OTA. (PhoCusWright)
  • TripAdvisor reviews are viewed 3 times more often on partner websites than on (Tnooz)
  • Friends and family are the leading source of hotel recommendations among travellers that book directly (WIHP)
  • 69% of online shoppers said they trusted the internet for advice, versus 43% for magazines and 35% for TV (Yahoo)
  • 78% of internet users conduct product research before making a purchase (Pew Internet)
  • Consumer reviews are significantly more trusted — nearly 12 times more –than descriptions that come from manufacturers.  (eMarketer)
  • The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers. (Keller Fay, WOMMA)
  • 83% of all holiday shoppers are influenced by customer reviews. (ChannelAdvisor “Consumer Shopping Habits Survey”)
  • When asked what sources “influence your decision to use or not use a particular company, brand or product” 71% claim reviews from family members or friends exert a “great deal” or “fair amount” of influence. (Harris Interactive)
  • 75% of people don’t believe that companies tell the truth in advertisements. (Yankelovich)
  • 87% of TripAdvisor users feel more confident in their decision when they read the reviews and 98% say they find them “accurate of the actual experience.” (PhoCusWright)

Role of social media networks and publishing

  • 1 out of every 8 minutes online is spent on Facebook (Comscore)
  • A negative review or comment on the Twitter, Facebook or Youtube Web sites can lose companies as many as 30 customers (Convergys Corp)
  • Over half of Britons online users are active on Twitter & Facebook (Office of National Statistics)
  • 55% of Facebook users use the site to get travel advice (Bank Of America Merrill Lynch)
  • LinkedIn generates the most conversions for B2B companies, Facebook generates most conversions for B2C companies (HubSpot)
  • 64% of Facebook users have become fans of at least one company (ExactTarget)
  • 51% of Facebook fans are more likely to buy from the brands they are a fan of (Imoderate Research Technologies)
  • 79% of Twitter followers are more likely recommend the brands they follow (Imoderate Research Technologies)
  • 85% of executives use social media during a purchase decision (Forrester research)
  • 53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product. (ROI Research for Performance)
  • 30% of travellers who use social networks report soliciting trip-planning advice from their networks. (Source: PhoCusWright as reported by TravelWeekly.)
  • 81% of respondents said they’d received advice from friends and followers relating to a product purchase through a social site; 74% of those who received such advice found it to be influential in their decision. (Click Z)
  • 64% said they use social media to make their travel plans and within the 25-34 year old participant group, the number is even higher; 76% look to popular social media sites to plan their next getaway. (Sheraton Survey)
  • 67% of shoppers spend more online after recommendations from online community of friends. (Internet Retailer)
  • 35% of social media users changed their hotel after browsing a social platform (source: World Travel Market,  reported by Tnooz)
  • We would like show our appreciation by thanking the team at SWS who have done a wonderful job for us in guiding us in the right direction and ensuring the reviews get posted to relevant sites. We have numerous customers who have come in to our garage on the basis of our reviews online alone. To highlight a recent example, a customer had three quotes from different garages, none of them difference on price, when asked he made his choice simply on the reputable reviews we have in comparison to our competitors. The work of SWS to ensure we have this good reputation is of the utmost importance for us in gaining extra custom and more importantly retaining our existing customers. Keep up the good SWS….

    Matt Vekaria, PMC of Pinner
  • Nishit, and SWS guided me through ensuring my website was optimised and protected and explained the ins and outs of what I need to protect my online reputation. As someone who works with the Health & Social Care sector and individuals experiencing stress and anxiety, my reputation as a practitioner and trainer is paramount- I know how to engage with people on a professional basis, but keeping track of my online reputation is something I don’t have the physical time or technical know-how to manage- that’s why it’s been such a relief to discover SWS. Nishit immediately inspires confidence and his knowledge and background means he understands the bigger picture and what’s important to help businesses start-up, grow and maintain their brand integrity and reputation – I’ll definitely be recommending SWS.

    Michelle Kay, Less Stress, More Zest
  • Excellent service, Excellent support. Thank you.

    Nalin Morjaria, Marsden Pharmacy

Need help managing your reputation?

Call us to get star_small Online Reputation

020 3322 4020

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